Grab Greatness was a full-funnel retail platform designed to make Proctor and Gamble Walmart’s number one sports partner during the NFL season. Built around a simple rallying cry, the campaign positioned Walmart, and its app, as the gateway to performance and convenience, tying together NFL swagger, Proctor and Gamble performance brands, and Walmart’s scale.
The idea came to life through bold, team-specific in-store displays, special-edition Old Spice products, social and digital content, and immersive off-site units, connecting retail, culture, and fandom. A connected-TV partnership with Vizio linked NFL viewership to real-time commerce, turning game-day moments into shopping action.
P&G, Walmart
2024–2025
CREDITS
Creative Direction: Aaron High, Casey Tauber
Design & Art Direction: John Lavelle
Multimedia: Jamie Duke, John Robinson
Copywriting: Zahra Huber, Nolan Shea
Agency: Saatchi & Saatchi X
SERVICES
Branding
Art Direction
Concept ideation
VIZIO SMARTCAST
To extend Grab Greatness beyond the store, we partnered with Vizio to connect NFL viewership directly to commerce. By leveraging SmartCast—Vizio’s connected TV home experience—we transformed big-screen game moments into shoppable touchpoints, allowing fans to seamlessly move from watching to purchasing. The partnership bridged content and commerce, capitalizing on peak NFL viewing to drive real-time retail action for P&G at Walmart.
BRAND IDENTITY
The Grab Greatness wordmark was designed to feel bold, athletic, and in motion, drawing from contemporary performance-driven sans serif typography The angled, slightly distorted letterforms create a sense of forward momentum, visually reinforcing the idea of reaching out and taking action. Oversized scale and tight spacing ensure instant impact across retail, digital, and large-format environments while maintaining clarity and confidence.
